We help you shine.
Your customers are bombarded with marketing messages from many directions, across many channels. Even with a great product, you still need to cut through the marketing clutter. At Brightfluence, we can help you shine with a standout campaign that calls on both paid and earned elements of the communications mix.
PR is at the core of everything we do. And we’ve been doing it for a long time – more than two decades in fact.
- Earned media is our specialty
- Print, TV, radio & online publicity
- Product & company launches
- Media tours & events
- Blogger engagement
- Sampling & product review
- Press kits/releases & surveys
- Media tours & events
- Media interviews/briefings & executive training
- Speaking opps
- Byline articles
Corporate Social Responsibility
Before we embark on any program we go to work to uncover your bright spots, identify your positioning and unique selling points and then help you craft the messaging that can make you stand out.
We influence the influencers. Be it bloggers, journalists, analysts or social media mavens, we help you build relationships with the right opinion leaders.
- Influencer identification and engagement
- Analyst relations
Your audiences don’t rely solely on traditional media or journalists for news. Today, if you want to be heard you have to engage with audiences through social media.
Our social programs dovetail with your other communications and help amplify content and messages to your audiences.
- Digital strategy
- Social media activation
- Paid social
- Video/print content amplification
- Facebook Live
No integrated program would be complete without a digital component to drive traffic. Our dedicated experts are here to help you craft a digital strategy and to deliver on it.
- Email marketing
- Paid content
- Paid search
- Google Ads
- Metrics and analytics
We have experienced PR writers, bloggers, speechwriters and a dedicated visual communications team at your disposal. When you work with us, we can help make bespoke video and photography part of your communications program for earned, owned and paid media.
- Video production
Website + Graphics
Our in-house graphic designer, copywriters and website specialists are here to help you craft a new or revamped website. We’ve done a host of projects for a variety of industries and have experience with eCommerce across popular platforms such as Shopify.
- Website design
Research + Measurement
We have the latest technology tools from Cision to help us create custom-tailored media/influencer databases for each client.
We have access to cutting-edge media monitoring and social engagement dashboards from Trendkite to help clients track program effectiveness.
When a client needs something special or over-the-top, we step up. Our in-house event team has done sports fantasy packages for “Wow Factor.”
- Corporate events, media receptions
- Hospitality events
- Customer sport fantasy events
- Press conferences
- Internal/external presentations